Marketing
Tuesday, May 6, 2025

If you’ve been lured by every flashy LinkedIn post promising a “16-point GTM plan” or “step-by-step playbook to $1M ARR,” you’re not alone.
As a founder, it’s tempting to believe your growth problem can be solved by downloading the right template. But here’s the truth most won’t tell you:
You don’t have a framework problem.
You have a system problem.
This article is for SaaS founders who are overwhelmed by advice, stuck in planning mode, and quietly wondering why growth still feels like guesswork. We’ll break down exactly why frameworks keep you stuck and how to replace them with simple, repeatable systems that actually move the needle.
The Framework Trap: Why Founders Get Stuck
Everywhere you look, someone is promising a silver-bullet solution. Download this PDF, comment for a free template, join a growth sprint, or swipe a million-dollar funnel.
You try. You download. You save.
But the execution? It doesn’t happen.
Why?
Because frameworks are mental models, they help you think, but they don’t help you do. They’re designed for strategising, not executing.
📂 90% of downloaded frameworks never get implemented.
💬 And worse, now you’re in an email funnel — being sold more tools you don’t need.
This is the “thinking loop” that keeps founders feeling productive but not progressing.
The Real Problem: You're Missing a System
Unlike frameworks, a system is what turns strategy into action.
It’s simple.
It’s repeatable.
It’s trackable.
And most importantly, it fits your context.
Let’s break this down clearly:

So if you’re wondering why the last playbook you downloaded didn’t change your growth… It’s because strategy ≠ execution.
Here’s a Better Way: Build a Lightweight System
Let’s walk through how to ditch the generic frameworks and build a system that works for your stage.
Step 1: Diagnose the Real Problem
Don't say:
❌ “Our marketing isn’t working.”
Do say:
✅ “We’re getting 500 monthly site visitors, but none are converting from LinkedIn.”
Clarity here matters. Specific problems lead to solvable systems.
Step 2: Identify Controllable Levers
What can you actually change this week?
Message clarity?
Call-to-action strength?
Posting rhythm?
Audience relevance?
Follow-up flow?
You don’t need to fix everything. Just pick one.
Step 3: Design a Weekly Operating System
Here’s an example system for fixing poor LinkedIn engagement:
Monday: Spend 30 mins commenting on 10 relevant posts
Wednesday: Publish a post answering a recurring pain point
Friday: DM 2 engaged people and ask for feedback
It’s simple. Repeatable. Trackable. No fluff.
Now, instead of strategising, you’re testing in the wild and that’s how traction builds.
Step 4: Measure What Matters
Don’t track vanity metrics. Measure what leads to real growth:
Profile visits
DM conversations opened
Site click-throughs from LinkedIn
Replies to email CTAs
Calls booked from your posts
Pick one metric. Watch it weekly. Iterate accordingly.
A founder I advised was posting consistently on LinkedIn but wasn’t seeing results. She was ready to quit content marketing altogether.
We reviewed her posts and realised the messaging was vague. She didn’t know who she was writing to.
Instead of handing her another framework, I helped her build a lightweight system:
Pick 1 clear ICP
Create 3 content buckets tied to real pain points
Post weekly with a relatable hook and real CTA
Track DMs and call conversions — not likes
Within a month, she booked 5 discovery calls, signed 2 customers, and gained clarity on her audience.
Why This Matters If You’re Pre–Product-Market Fit
When you’re still finding product-market fit, traffic and templates won’t save you.
You need:
Real conversations
Fast feedback loops
A way to repeat what works
Frameworks won’t do that for you.
But a system will.
