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Covering Marketing & Fractional CMO for Tech.
Product Marketing, Fractional CMO, Marketing Consultant
Should you hire a CMO or growth marketer first?
For any early stage startup, with limited resources, should you bet on generalists or specialists and at what stage, let's uncover this.
Ritika Mehta
28 Nov 2023
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5 min read
Founder’s guide to Product Marketing: Startup to Unicorn
For any stage founder, MVP to startup to unicorn, product marketing is something you'll have to start from day one ideation.
Ritika Mehta
31 May 2023
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5 min read
Freemium or Free Trial: What's for your SaaS?
How your go-to-market strategy can help you decide which pricing model to opt for: Freemium or Free Trial?
Ritika Mehta
23 Mar 2023
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5 min read
Hype methodology
The ups and downs a hype brings to a brand & how it affects our mind to think & make decisions.
Ritika Mehta
31 Oct 2022
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5 min read
Cycle of Algorithm
Is Algorithm really helping your company's marketing or apps are causing you algorithm anxiety?
Ritika Mehta
30 Aug 2022
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5 min read
The valuation myths founders are told about selling
To the founders who are considering selling their early-stage startup, product, or side project. Here's how to find the right valuation even with no profits.
Ritika Mehta
24 Nov 2021
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5 min read
Raising funds for your side project 💰
Can your small side project be funded? Where to start from? How to reach out to investors? Here's everything you need to know.
Ritika Mehta
21 Oct 2021
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5 min read
Why the Next Wave of Startups Will Be Community-Led
Entrepreneurs, creators, and businesses are finding that having a community first is the fastest way to launch and sell their content and products.
Ritika Mehta
13 Jul 2021
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5 min read