• We offer a $1,500 service to help brands identify their ideal customers and pinpoint their primary audience. Start with a quick assessment to see where you stand!

  • We offer a $1,500 service to help brands identify their ideal customers and pinpoint their primary audience. Start with a quick assessment to see where you stand!

  • We offer a $1,500 service to help brands identify their ideal customers and pinpoint their primary audience. Start with a quick assessment to see where you stand!

  • We offer a $1,500 service to help brands identify their ideal customers and pinpoint their primary audience. Start with a quick assessment to see where you stand!

Go from Unknown to Customers Most-Trusted

Trust isn’t built with flashy marketing—it comes from customer insight, consistent value, and authentic engagement. Want a plan to make your brand their #1 choice?

4.9

from 50+ clients

Alex M.

Founder of Squad

"By Default CMO has completely transformed how we approach our marketing strategy. The system helped us identify our customers & gaps we didn’t even know existed & provided actionable insights that drove measurable results."

Hero Image

$122,520.12

Total Monthly Revenue

S

M

T

W

TH

F

S

Total Visitors

1,200

/day

Featured on

Specially For You

3 Customer Blind Spots That Are Killing Your Growth—We'll Fix Them!

Struggling with customer clarity, confused ICP, not having time to conduct customer interviews, weak acquisition or stalled growth? Let’s solve them.

Is your brand struggling to identify most valuable customer segment?

Here’s how we’ll do it for you, by creating a structured customer discovery process, data-driven ICP development, and value proposition refinement to ensure messaging resonates and marketing efforts drive ROI.

You don’t have time to validate what you’re building with your customers.

We can do it for you, by ensuring pre-launch validation, customer feedback loops, and sales-marketing alignment—so every launch is optimized for revenue growth from day one.

Did your brand hit growth plateau & fail to have a clear acquisition strategy?

We’ll help you develop one, all by going deep into the market, trends, customer analysis, unlock new customer segments and demand-generation tactics to drive sustainable customer growth.

Let us take over

$1500

95%

Got clarity on what to do

600+

Customers using it

Let us take over

$1500

95%

Got clarity on what to do

600+

Customers using it

Let us take over

$1500

95%

Got clarity on what to do

600+

Customers using it

#1 GTM Workflow System Approved by Marketing Leaders

This GTM workflow is very comprehensive and is powered with AI, covering target persona, customer discovery, positioning, messaging, customer journey mapping & more.

108 Touch-points

This is what it takes to build a solid Go-to-market strategy. It helps you deeply understand your customers, align with your product, achieve product-market fit, and track ROI effectively.

It's for every team

Build for teams to know where to begin with GTM strategy, track the performance or plan launch of a new customer segment. Bringing clarity & refine existing strategies to set you on the right path.

“I love it! This GTM workflow system is pretty comprehensive, the workflow specifically, like, you know where to start, what to do, what the situation looks like and master the roadmap from the beginning. So good.”

Archita

Fractional CMO

Our Services

Unlock Your Next Stage of Growth - Get the Support You Need

Packages designed for consumer brands & tech companies to build trust, acquire customers, expand markets & scale growth with data-driven strategies.

Our Services

Unlock Your Next Stage of Growth - Get the Support You Need

Packages designed for consumer brands & tech companies to build trust, acquire customers, expand markets & scale growth with data-driven strategies.

Identify Ideal Customer Profiles

Identify Ideal Customer Profiles

Unclear customer personas & ineffective targeting lead to wasted marketing spend & low conversion rates. Identify your ICP, map their needs, & create tailored engagement strategies to maximize retention & growth.

Unclear customer personas & ineffective targeting lead to wasted marketing spend & low conversion rates. Identify your ICP, map their needs, & create tailored engagement strategies to maximize retention & growth.

Learn more

Unlock New Customer Segments

Unlock New Customer Segments

If your growth has stalled, and marketing efforts aren’t reaching new potential customers. We’ll help you identify untapped segments and develop a targeted acquisition strategy.

If your growth has stalled, and marketing efforts aren’t reaching new potential customers. We’ll help you identify untapped segments and develop a targeted acquisition strategy.

Learn more

Dominate Market or Target Audience

Dominate Market or Target Audience

A strong competitor dominates the market and customers don’t trust new brands, making traction difficult. Identify differentiation opportunities and carve out a niche competitors can’t replicate, building a strong brand authority.

A strong competitor dominates the market and customers don’t trust new brands, making traction difficult. Identify differentiation opportunities and carve out a niche competitors can’t replicate, building a strong brand authority.

Learn more

Validate Customer Discovery Process

Validate Customer Discovery Process

Lack of clarity on whether the new product or feature truly solves a pressing customer need or not. We have developed a structured customer discovery process to validate product-market fit before launch.

Lack of clarity on whether the new product or feature truly solves a pressing customer need or not. We have developed a structured customer discovery process to validate product-market fit before launch.

Learn more

Customer-Centric GTM Strategy

Customer-Centric GTM Strategy

Poor launch execution, slow traction, and unclear sales & marketing alignment happens because lack of customer knowledge. Build a customer-centric GTM strategy that prioritizes customer needs and accelerates revenue.

Poor launch execution, slow traction, and unclear sales & marketing alignment happens because lack of customer knowledge. Build a customer-centric GTM strategy that prioritizes customer needs and accelerates revenue.

Learn more

Complete Marketing Growth Audit

Complete Marketing Growth Audit

Marketing efforts feel scattered, CAC is too high, and growth is unpredictable. Deep dive into marketing strategy, data to optimise for sustainable growth, uncover gaps & opportunities with a data-driven view of your marketing efforts.

Marketing efforts feel scattered, CAC is too high, and growth is unpredictable. Deep dive into marketing strategy, data to optimise for sustainable growth, uncover gaps & opportunities with a data-driven view of your marketing efforts.

Learn more

Why Choose Us

Why Choose Us

Our Superpower is Reducing the Risk of Building What No One Wants

Our Superpower is Reducing the Risk of Building What No One Wants

18%

Increase in customer engagement

The better you know your customers, the greater the content resonance.

5:1

Earn $5 for each $ spent

Being customer-centric, improves your brand & gets you an average x3 to x6 ROI.

PRICING

Choose Based on Your Priorities

PRICING

Choose Based on Your Priorities

Status check

1:1 Call

30 mins - 1 hr

(Completey Free)

Perfect to figure out what's the problem

We'll get on a call to figure out what's not working

Clarity on what’s working and what’s not—no more guessing.

Analysis customer efficiency

Customer validation & iteration

Validate product-market fit

Identify Gaps & Maximize Marketing Impact

Best Choice

Customer Discovery

$1500

starting

(Billed Once)

We'll identify & develop ICP & personas

Know more about your Customers, how to work with them & market trends

Data-driven Ideal Customer Profile (ICP) & persona development

Customer journey mapping & behavior analysis

Find high-potential customer segments

Customer interviews & research framework

Customer-centric GTM

Contact

for pricing

(Billed Monthly)

Here you get things done

We collaborate on this

Getting your brand in the top 5 in the category

Customer onboarding & retention strategy

Pain-point validation & feature refinement

Customer-centric go-to-market strategy

Status check

1:1 Call

30 mins - 1 hr

(Completey Free)

Perfect to figure out what's the problem

We'll get on a call to figure out what's not working

Clarity on what’s working and what’s not—no more guessing.

Analysis customer efficiency

Customer validation & iteration

Validate product-market fit

Identify Gaps & Maximize Marketing Impact

Best Choice

Customer Discovery

$1500

starting

(Billed Once)

We'll identify & develop ICP & personas

Know more about your Customers, how to work with them & market trends

Data-driven Ideal Customer Profile (ICP) & persona development

Customer journey mapping & behavior analysis

Find high-potential customer segments

Customer interviews & research framework

Customer-centric GTM

Contact

for pricing

(Billed Monthly)

Here you get things done

We collaborate on this

Getting your brand in the top 5 in the category

Customer onboarding & retention strategy

Pain-point validation & feature refinement

Customer-centric go-to-market strategy

Status check

1:1 Call

30 mins - 1 hr

(Completey Free)

Perfect to figure out what's the problem

We'll get on a call to figure out what's not working

Clarity on what’s working and what’s not—no more guessing.

Analysis customer efficiency

Customer validation & iteration

Validate product-market fit

Identify Gaps & Maximize Marketing Impact

Best Choice

Customer Discovery

$1500

starting

(Billed Once)

We'll identify & develop ICP & personas

Know more about your Customers, how to work with them & market trends

Data-driven Ideal Customer Profile (ICP) & persona development

Customer journey mapping & behavior analysis

Find high-potential customer segments

Customer interviews & research framework

Customer-centric GTM

Contact

for pricing

(Billed Monthly)

Here you get things done

We collaborate on this

Getting your brand in the top 5 in the category

Customer onboarding & retention strategy

Pain-point validation & feature refinement

Customer-centric go-to-market strategy

We Focus on Relationships & Impact

  • “Yepto has grown rapidly through multiple segments and distribution channels that we needed to transform our platform. Working with Ritika helped us build a strong framework to present our customers to get speed up quickly.

    Paul B.

    Founder, Yepto

    "Great sample with concrete steps. Appreciate the share!"

    A MAS user

    Ritika's common-sense insights provide clarity and a strong foundation for sales focused digital marketing efforts. Collaborating with her has introduced a reliable approach to e-commerce and performance auditing that is truly invaluable.

    Zach Jalbert

    Founder, Tek

  • “I love it! This GTM workflow system is pretty comprehensive, the workflow specifically, like, you know where to start, what to do, what the situation looks like and master the roadmap from the beginning. So good.”

    Archita

    Fractional CMO

    “I typically start new engagements with a 2-week audit phase before moving on with the project. I definitely see myself using your system as it has key features like pain-point tracker, the rounds of stakeholder and customer interviews.”

    Shawna Mehta

    Fractional CMO

    "By Default CMO has completely transformed how we approach our marketing strategy. The system helped us identify gaps we didn’t even know existed and provided actionable insights that drove measurable results. In just two months, we increased our MQLs by 35% and streamlined our content strategy. It’s like having a seasoned CMO in your corner, but better because it’s always there when you need it!"

    Alex M.

    Founder of Squad

  • “I found the GTM workflow system really useful. My systems were somewhat scattered but this gave them a well structured approach. I’ll be waiting for it’s product version, it’s such a life saver while working with startups.”

    Ekta C.

    Fractional CMO

    “I like how Ritika just takes initiative, and do things to support the growth of the company - we worked through product positioning, overall marketing strategy and enabling marketing materials required to speed up the process.”

    Dahlia Eisenberg

    Founder, Vegpal

    "As a marketing manager in a growing B2B SaaS company, I always struggled with aligning our marketing efforts with our business goals. By Default CMO’s audit system made it easy to track our performance, identify weak spots, and improve our campaigns. The insights are clear, actionable, and incredibly effective. Thanks to By Default CMO, we’ve gained clarity and focus, and our campaigns are now more impactful than ever!"

    Sara P.

    Marketing Lead at InnovateX

Leverage the experience of top companies, industries & size.

Leverage the experience of top companies, industries & size.

Meet Our Team

Our team and marketplace members are available to solve your marketing problems. From comprehensive marketing audit to complete marketing leadership.

Meet Our Team

Our team and marketplace members are available to solve your marketing problems. From comprehensive marketing audit to complete marketing leadership.

Diana

Ritika Mehta

Founder

Diana

Ritika Mehta

Founder

Diana

Ritika Mehta

Founder

Julia Ricardo

Marketing Partnership

Julia Ricardo

Marketing Partnership

Julia Ricardo

Marketing Partnership

Hen Listianto

Designer

Hen Listianto

Designer

Hen Listianto

Designer

Olivia Baker

Web Developer

Olivia Baker

Web Developer

Olivia Baker

Web Developer

FAQ's

General Questions

These are some basic questions regularly asked by our clients and companies exploring our services.

FAQ's

General Questions

These are some basic questions regularly asked by our clients and companies exploring our services.

Do you have a customer discovery process?

Do you have a customer discovery process?

Do you have a customer discovery process?

We aren’t sure where our marketing is heading, do you offer a complete marketing audit?

We aren’t sure where our marketing is heading, do you offer a complete marketing audit?

We aren’t sure where our marketing is heading, do you offer a complete marketing audit?

Do you take low cost projects?

Do you take low cost projects?

Do you take low cost projects?

How does the 108-GTM workflow benefit my strategy?

How does the 108-GTM workflow benefit my strategy?

How does the 108-GTM workflow benefit my strategy?

How can I refer a potenial client and earn?

How can I refer a potenial client and earn?

How can I refer a potenial client and earn?

Our product serves many customer types, but revenue growth is tough. How can you help?

Our product serves many customer types, but revenue growth is tough. How can you help?

Our product serves many customer types, but revenue growth is tough. How can you help?

Boost Confidence with Deep Customer Understanding!

Crack the customer code with our 5-Minute assessment: Insights to transform browsers into fans and uncover what really motivates your customers. Take the first step 👇

Boost Confidence with Deep Customer Understanding!

Crack the customer code with our 5-Minute assessment: Insights to transform browsers into fans and uncover what really motivates your customers. Take the first step 👇

Boost Confidence with Deep Customer Understanding!

Crack the customer code with our 5-Minute assessment: Insights to transform browsers into fans and uncover what really motivates your customers. Take the first step 👇

© 2025 by Default CMO LLC., All Rights reserved | Privacy Policy | Sponsorships | Blog | ritika@bydefaultcmo.com

© 2025 by Default CMO LLC., All Rights reserved | Privacy Policy | Sponsorships | Blog | ritika@bydefaultcmo.com

© 2025 by Default CMO LLC., All Rights reserved | Privacy Policy | Sponsorships | Blog | ritika@bydefaultcmo.com