🔍 Customer feedback is your growth engine
Go from Unknown to Customers Most-Trusted
Build through insights, consistent value & real advocacy. We turn scattered customer feedback into a clear strategic roadmap, so you can build with confidence and convert with clarity.
4.9
from 50+ clients
Maya J.
Founder & CEO, Formlytics
"For months we created content and carried out marketing activities that led to no engagement and conversion. After working with this process, we finally understand why customers buy, and our conversion is up 43%."
$122,520.12
Revenue Increased
S
M
T
W
TH
F
S
Total Visitors Converted
1,200
/day
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Why You're Stuck?
Not Because You Don’t Have Data. But You Don't Know What To Do With It.
That's why, you don’t need more opinions - you need clarity from the right signals and if you’ve made it till here, chances are you’re already seeking the signal in the noise:
Launched marketing content and product features based on scattered requests
Collected 100s of reviews, interviews, or feedback, but gained no clarity.
Struggled to prioritize customer segments, messaging, or roadmap
Spent months optimizing campaigns that still underperform.
Data Without Direction
Current State → You've collected data, but don't know how to act on it.
Evolving Without Converting
Frustration → Your product is evolving, but conversion isn't.
Signal vs. Noise
Unknown Next Step → You're hearing everything, but understanding nothing.
#The Mindset Shift:
From Feedback Chaos → Strategic Insight
Why Most Feedback Fails You: Customer feedback isn’t useful until it’s structured, prioritized, and well connected to business outcomes.
Old Approach
❌ Ask → Collect → Store → Forget
❌ Unclear which feedback points matter most
❌ Build for everyone but convert no one
❌ Guess your messaging
❌ You’re scaling complexity, not value
New Approach
✅ Decode feedback into themes, priorities, and real pain points
✅ Create focused messaging that converts
✅ Build what actually matters to your customers
✅ Validate it with feedback & prioritize with confidence
"Finally found the messaging that resonates with our best customers. Our conversion rate is up 32% since then. We were struggling with aligning our marketing efforts with our business goals. Identifying our customers and understanding their behaviour points helped us be more clear, actionable and effective."
Sarah P.
Marketing Lead at InnovateX
73%
of companies collect feedback they never actually use.
8.2x
higher growth rate when product decisions align with customer needs.
62%
reduction in development waste after implementing customer-led strategy.
We Focus on Relationships & Impact
“We thought we had to A/B test more. Turns out we just didn’t understand what our customers actually wanted. This changed our whole roadmap. Yepto then has grown rapidly through our primary segment and distribution channels. The insights we gained completely transformed how we approach our product roadmap. Worth every penny.”
Paul B.
CEO, Yepto
"We had no clear direction on how to cross $4M ARR and tried 4 different ICPs. We uncovered who really got the most value - and why. That helped us finally hit product-market-fit signals. The clarity we got in 4 weeks was more valuable than 4 months with a top-tier agency.”
Jenny Wui
CEO, Series A Startup
Ritika's common-sense insights provide clarity and a strong foundation for sales focused digital marketing efforts. Collaborating with her has introduced a reliable approach to e-commerce and performance auditing that is truly invaluable.
Zach Jalbert
Founder, Tek
