• We are offering a complete marketing audit for $1500 (delivered in 3-7 days) plus FREE bonuses: a Go-to-Market Audit Notion template, a 3-month content plan for one platform, and 3 months of content moderation for the same platform.

  • We are offering a complete marketing audit for $1500 (delivered in 3-7 days) plus FREE bonuses: a Go-to-Market Audit Notion template, a 3-month content plan for one platform, and 3 months of content moderation for the same platform.

  • We are offering a complete marketing audit for $1500 (delivered in 3-7 days) plus FREE bonuses: a Go-to-Market Audit Notion template, a 3-month content plan for one platform, and 3 months of content moderation for the same platform.

  • We are offering a complete marketing audit for $1500 (delivered in 3-7 days) plus FREE bonuses: a Go-to-Market Audit Notion template, a 3-month content plan for one platform, and 3 months of content moderation for the same platform.

Go from Unknown to Customers Most-Trusted

Develop an inbound demand capture system that turn your unknown online presence into revenue generating pipeline.

4.9

from 50+ clients

Paul Brown

Yepto, CEO

“Yepto's dramatic expansion across various sectors and delivery routes necessitated a revamp of our platform. Collaborating with Ritika allowed us to establish a robust structure that enables our customers to accelerate swiftly.“

Hero Image

$1,225,20.12

Total Monthly Revenue

S

M

T

W

TH

F

S

Total Visitors

1,200

/day

Featured on

Limited Time Offer

We are offering a complete GTM audit for $1500 + FREE Bonuses

This offer is designed to provide immediate value and set you on a clear path toward achieving your marketing goals.

FREE GTM Audit System

Access a comprehensive Go-to-Market audit system that analyzes your product, customer insights, market fit, and strategy, helping you identify gaps and optimize your launch.

3-Month Content Plan

Get a tailored content plan for one platform, including a three-month schedule of posts, topics, and strategies to boost engagement and results.

3-Month Content Moderation

Enjoy three months of content moderation to ensure brand alignment, error-free posts, and consistent audience engagement.

Upgrade to

$1500

95%

Got clarity on what to do

789

Customers using it

Upgrade to

$1500

95%

Got clarity on what to do

789

Customers using it

Upgrade to

$1500

95%

Got clarity on what to do

789

Customers using it

#1 GTM Audit System Approved by Marketing Leaders

Our marketing audit goes beyond just numbers, it’s a complete comprehensive marketing health assessment - target persona, positioning, messaging, roadmap, GTM strategy, customer journey mapping & more.

108 Touch-points

We’ve built a system that audits your entire marketing strategy, including product, customers, product-market fit, partnerships, and go-to-market strategy.

It's for every team

Teams that want to know where to begin with GTM strategy. The system will bring clarity and help refine existing strategies to set you on the right path.

"Ritika's common-sense insights provide clarity and a strong foundation for sales focused digital marketing efforts. Collaborating with her has introduced a reliable approach to e-commerce and performance auditing that is truly invaluable."

Zach Jalbert

Founder & fCMO - TEK Enterprise

Our Services

Get the Marketing Support You Need

From conducting a comprehensive marketing audit to identifying the optimal strategies for developing your marketing plan.

Our Services

Get the Marketing Support You Need

From conducting a comprehensive marketing audit to identifying the optimal strategies for developing your marketing plan.

Comprehensive Marketing Audit

Comprehensive Marketing Audit

Uncover gaps & opportunities with a data-driven view of your marketing efforts. Gain a clear roadmap to assess your company's marketing maturity & readiness to scale effectively.

Uncover gaps & opportunities with a data-driven view of your marketing efforts. Gain a clear roadmap to assess your company's marketing maturity & readiness to scale effectively.

Learn more

Go-To-Market Strategy

Go-To-Market Strategy

We design comprehensive go-to-market strategies tailored to your product and audience, ensuring a successful launch. Our approach aligns marketing, sales, and operations to maximize reach and impact from day one.

We design comprehensive go-to-market strategies tailored to your product and audience, ensuring a successful launch. Our approach aligns marketing, sales, and operations to maximize reach and impact from day one.

Learn more

Know Your Ideal Customers

Know Your Ideal Customers

We help you identify & understand your ideal customers, uncovering insights about their needs, preferences, & behavior. This allows you to create targeted campaigns that resonate & drive meaningful engagement.

We help you identify & understand your ideal customers, uncovering insights about their needs, preferences, & behavior. This allows you to create targeted campaigns that resonate & drive meaningful engagement.

Learn more

Content system

Content system

Our content system ensure your brand delivers consistent, high-quality messaging across all platforms. From planning and creation to distribution and analysis, we handle it all to keep your audience engaged.

Our content system ensure your brand delivers consistent, high-quality messaging across all platforms. From planning and creation to distribution and analysis, we handle it all to keep your audience engaged.

Learn more

Why Choose Us

Why Choose Us

Our Superpower is Delivering Measurable Results

Our Superpower is Delivering Measurable Results

18%

Increase in customer engagement

The better you know your customers, the greater the content resonance.

5:1

Earn $5 for each $ spent

Using the inbound marketing, our clients have seen an average of 3x to 6x ROI.

PRICING

Choose Based on Your Priorities

PRICING

Choose Based on Your Priorities

Audit System

Free

forever

(A Notion Template to download)

Immediate access to audit system

Do it yourself

Get step-by-step guide for conducting a comprehensive B2B SaaS marketing audit.

Perfectly organise, track, automate & sync the task.

16 templates covering aspects of marketing

108 touch points

Best Choice

Marketing Audit

$1500

one-time

(Billed Once)

+ we have more to offer you

Know more about your business, market and customers

Get a detailed marketing report on what to do next & action plan.

Identify gaps, opportunities & wins

Develop a strong marketing strategy that works for you

A dedicated team to help you execute plan.

GTM Strategy

$2500

starting

(Billed Monthly)

Here you get things done

We collaborate on this

Positioning on what you offer, what it’s for & who it's for (ICP, persona)

Craft messaging and brand story

Effectively communicate product to customers

Get a content plan & distribution strategy

Develop a solid execution plan + go beyond PMF

Audit System

Free

forever

(A Notion Template to download)

Immediate access to audit system

Do it yourself

Get step-by-step guide for conducting a comprehensive B2B SaaS marketing audit.

Perfectly organise, track, automate & sync the task.

16 templates covering aspects of marketing

108 touch points

Best Choice

Marketing Audit

$1500

one-time

(Billed Once)

+ we have more to offer you

Know more about your business, market and customers

Get a detailed marketing report on what to do next & action plan.

Identify gaps, opportunities & wins

Develop a strong marketing strategy that works for you

A dedicated team to help you execute plan.

GTM Strategy

$2500

starting

(Billed Monthly)

Here you get things done

We collaborate on this

Positioning on what you offer, what it’s for & who it's for (ICP, persona)

Craft messaging and brand story

Effectively communicate product to customers

Get a content plan & distribution strategy

Develop a solid execution plan + go beyond PMF

Audit System

Free

forever

(A Notion Template to download)

Immediate access to audit system

Do it yourself

Get step-by-step guide for conducting a comprehensive B2B SaaS marketing audit.

Perfectly organise, track, automate & sync the task.

16 templates covering aspects of marketing

108 touch points

Best Choice

Marketing Audit

$1500

one-time

(Billed Once)

+ we have more to offer you

Know more about your business, market and customers

Get a detailed marketing report on what to do next & action plan.

Identify gaps, opportunities & wins

Develop a strong marketing strategy that works for you

A dedicated team to help you execute plan.

GTM Strategy

$2500

starting

(Billed Monthly)

Here you get things done

We collaborate on this

Positioning on what you offer, what it’s for & who it's for (ICP, persona)

Craft messaging and brand story

Effectively communicate product to customers

Get a content plan & distribution strategy

Develop a solid execution plan + go beyond PMF

We Focus on Relationships & Impact

  • “Yepto has grown rapidly through multiple segments and distribution channels that we needed to transform our platform. Working with Ritika helped us build a strong framework to present our customers to get speed up quickly.

    Paul b.

    Founder of Yepto

    "Great sample with concrete steps. Appreciate the share!"

    A MAS user

    Ritika's common-sense insights provide clarity and a strong foundation for sales focused digital marketing efforts. Collaborating with her has introduced a reliable approach to e-commerce and performance auditing that is truly invaluable.

    Zach Jalbert

    Founder of Tek

  • “I love it! It's pretty comprehensive, the workflow specifically, like, you know where to start, what to do, what the situation looks like and master the roadmap from the beginning. So good.”

    Archita

    Fractional CMO

    “I typically start new engagements with a 2-week audit phase before moving on with the project. I definitely see myself using your system as it has key features like pain-point tracker, the rounds of stakeholder and customer interviews.”

    Shawna Mehta

    Fractional CMO

    "By Default CMO has completely transformed how we approach our marketing strategy. The system helped us identify gaps we didn’t even know existed and provided actionable insights that drove measurable results. In just two months, we increased our MQLs by 35% and streamlined our content strategy. It’s like having a seasoned CMO in your corner, but better because it’s always there when you need it!"

    Alex M.

    Founder of SaaSify

  • “I found the marketing audit system really useful. My systems were somewhat scattered but this gave them a well structured approach. I’ll be waiting for it’s product version, it’s such a life saver while working with startups.”

    Ekta C.

    Fractional CMO

    “I like how Ritika just takes initiative, and do things to support the growth of the company - we worked through product positioning, overall marketing strategy and enabling marketing materials required to speed up the process.”

    Founder of Vegpal

    @dawsontechtips

    "As a marketing manager in a growing B2B SaaS company, I always struggled with aligning our marketing efforts with our business goals. By Default CMO’s audit system made it easy to track our performance, identify weak spots, and improve our campaigns. The insights are clear, actionable, and incredibly effective. Thanks to By Default CMO, we’ve gained clarity and focus, and our campaigns are now more impactful than ever!"

    Sara P.

    Marketing Lead at InnovateX

Leverage the experience of top companies, industries & size.

Leverage the experience of top companies, industries & size.

Meet Our Team

Our team and marketplace members are available to solve your marketing problems. From comprehensive marketing audit to complete marketing leadership.

Meet Our Team

Our team and marketplace members are available to solve your marketing problems. From comprehensive marketing audit to complete marketing leadership.

Diana

Ritika Mehta

Founder

Diana

Ritika Mehta

Founder

Diana

Ritika Mehta

Founder

Julia Ricardo

Marketing Partnership

Julia Ricardo

Marketing Partnership

Julia Ricardo

Marketing Partnership

Hen Listianto

Designer

Hen Listianto

Designer

Hen Listianto

Designer

Olivia Baker

Web Developer

Olivia Baker

Web Developer

Olivia Baker

Web Developer

FAQ's

General Questions

These are some basic questions regularly asked by our clients and companies exploring our services.

FAQ's

General Questions

These are some basic questions regularly asked by our clients and companies exploring our services.

Why should I conduct a marketing audit?

Why should I conduct a marketing audit?

Why should I conduct a marketing audit?

How can I refer a potenial client and earn?

How can I refer a potenial client and earn?

How can I refer a potenial client and earn?

Does this service works in our XYZ industry?

Does this service works in our XYZ industry?

Does this service works in our XYZ industry?

Do you take low cost projects?

Do you take low cost projects?

Do you take low cost projects?

What's in your GTM audit system?

What's in your GTM audit system?

What's in your GTM audit system?

Do you offer consulting before starting a project?

Do you offer consulting before starting a project?

Do you offer consulting before starting a project?

Don't Hesitate to Contact Us, We Would Love To Work With You!

We have successfully helped 50+ companies from various industries, from startups to billion dollar enterprises and team size to bring spotlight on them.

Don't Hesitate to Contact Us, We Would Love To Work With You!

We have successfully helped 50+ companies from various industries, from startups to billion dollar enterprises and team size to bring spotlight on them.

Don't Hesitate to Contact Us, We Would Love To Work With You!

We have successfully helped 50+ companies from various industries, from startups to billion dollar enterprises and team size to bring spotlight on them.

© 2025 by Default CMO LLC., All Rights reserved | Privacy Policy | Sponsorships | Blog | ritika@bydefaultcmo.com

© 2025 by Default CMO LLC., All Rights reserved | Privacy Policy | Sponsorships | Blog | ritika@bydefaultcmo.com

© 2025 by Default CMO LLC., All Rights reserved | Privacy Policy | Sponsorships | Blog | ritika@bydefaultcmo.com