Start the Audit → Find Gaps → Fill with StrategyExecute Plan

Not sure why your inbound game is taking so long to drive sales, leads and why your content isn’t converting into revenue? We’ll have you fixed in few weeks.
and explore marketing opportunities for you
User ratingUser ratingUser ratingUser ratingUser rating
5-star rating
5.0
rating by 30+ Clients
Fractional marketing leadership and product marketing service agency

As seen in

cmswire logogeekwirebuffer logoHackernoon logo
How it works

Beautifully Designed for B2B SaaS

Conduct free audit on your own

With the help of our comprehensive marketing audit step-by-step process created on Notion, specifically designed to smoothly work on your own.

Identify gaps and quick wins

Each audit will simplify complex data with automation, allowing you to find what's missing in your strategy, what's not working & what all opportunities are available for you.

Get dedicated report on what to do next

It goes beyond numbers, offering a comprehensive audit report that covers personas, product marketing, customer lifecycle, strategies, and more.

We'll create a solid execution strategy for you.

We'll implement specific tactics that engage with your customers, align with the over all goals and utilize various distribution channels available.

Execute, get results and repeat

At the end of this process, you can expect a streamlined funnel that converts leads into MQLs, ultimately resulting in customers. You’ll achieve consistency that can lead to a 2-3x increase in revenue.

Marketing Audit Guides

how to conduct b2b marketing audit for early and growth stage startups

Chapter 1 - How to conduct B2B Marketing Audit (+ a free downloadable system)

For any early stage startup, with limited resources, should you bet on generalists or specialists and at what stage, let's uncover this.
Ritika Mehta by default cmo
Ritika Mehta
17 May 2024
6 min read
How to reach product market fit with your b2b SaaS startup

Chapter 2 - How to determine if your B2B SaaS has achieved Product Market Fit?

Users know what their problem is, they're just really bad at inventing solutions though and this is how you find your Product-market fit.
Ritika Mehta by default cmo
Ritika Mehta
26 July 2024
6 min read

Chapter 3 - How to Conduct a B2B Content Marketing Audit: A Comprehensive Guide

Analyze your content effectively. Uncover strengths and weaknesses by conducting B2B content marketing audit. Create new content that aligns with your goals.
Ritika Mehta by default cmo
Ritika Mehta
7 Oct 2024
6 min read

Leverage the experience of Top B2B companies, industries & size.

list of by default clients
mark
Insightful marketing performance
Ritika's common-sense insights provide clarity and a strong foundation for sales focused digital marketing efforts. Collaborating with her has introduced a reliable approach to e-commerce and performance auditing that is truly invaluable.
Zach J.
Tek Enterprise, CEO
mark
Excellent growth & support
“I like how Ritika just takes initiative, and do things to support the growth of the company - we worked through product positioning, overall marketing strategy and enabling marketing materials required to speed up the process.”
dahlia vegpal
Dahlia E.
Vegpal, CEO & Founder
Pricing Plan

Crafted marketing support to ease your business

"Great execution plan with concrete steps. From conducting a comprehensive marketing audit to identifying the optimal strategies for developing your marketing plan. Appreciate the share!" - a customer

Audit System

Free/forever
Do it yourself
Get step-by-step guide for conducting a comprehensive B2B SaaS marketing audit.
16 templates covering aspects of marketing
Perfectly organise, track, automate & sync the task.
Add team members + track time
Created on Notion
Get access

Marketing Audit Report

$1000/starting
Billed once
Get a detailed marketing report on what to do next & action plan.
Identify gaps, opportunities & wins
Develop a strong marketing strategy that works for you
A dedicated team to help you execute plan.
Get a report

Product Marketing

$2500/month
Starting at 20 hrs a month.
Positioning on what you offer, what it’s for & who it's for (ICP, persona)
Craft messaging and brand story
Effectively communicate product to customers
Get a content plan & distribution strategy
Develop a solid execution plan + go beyond PMF
Contact Us
Who we are?

Meet our team

Our team and marketplace members are available to solve your marketing problems. From comprehensive marketing audit to complete marketing leadership.
Ritika Mehta
CEO & Marketer
Fractional CMO at multiple early-stage to mid-size B2B SaaS startup
Olivia Baker
Brand & design expert
Worked with Nike, Wework, Figma.
Kelsey Hill
Product Manager
Former PM at Workmap, Product School.

Hear what teams/people have to say

“I typically start new engagements with a 2-week audit phase before moving on with the project. I definitely see myself using your system as it has key features like pain-point tracker, the rounds of stakeholder and customer interviews.”
Shawna Mehta
"Great sample with concrete steps. Appreciate the share!"
A MAS user
“I love it! It's pretty comprehensive, the workflow specifically, like, you know where to start, what to do, what the situation looks like and master the roadmap from the beginning. So good.”
Archita
“I like how Ritika just takes initiative, and do things to support the growth of the company - we worked through product positioning, overall marketing strategy and enabling marketing materials required to speed up the process.”
Dahlia E.
“I found the marketing audit system really useful. My systems were somewhat scattered but this gave them a well structured approach. I’ll be waiting for it’s product version, it’s such a life saver while working with startups.”
Ekta C.
“Yepto has grown rapidly through multiple segments and distribution channels that we needed to transform our platform. Working with Ritika helped us build a strong framework to present our customers to get speed up quickly.“
Paul

A give/take Referral marketplace 💸

Be part of our marketplace - Know someone who is looking for marketing help or need to analyze marketing performance?

Make a referral & earn
Who can sign up for this Referral Marketplace?

We keep in contact with a very few experts from different fields to bring them onboard to our project requirements or for someone from our marketplace member requirements.

If you have unique skills, we would love to have you onboard. You can just email me at ritika@bydefaultcmo.com and then you'll receive further instructions. If you have any questions, you can reach out to me via email.

How to refer someone?

You can submit a refer through the email on left side. Or you can tell the potential client to email us by mentioning your name under refers.

Then we'll reach out to you and checkout with you about the client.

Once the conversation is set and we end up signing the contract together, you'll get a template of contract and setup the payment system for you.

Is this a one-time or recurring?

If you refer a client and they sign a contract between 2 months to 12 months (1 year) period, you'll get 10% of each month's invoice send to that client. You'll get paid for up to a year.

There is no limit on how many clients you refer.

Read the Blog
growth marketing strategy for startups

Should you hire a CMO or growth marketer first?

For any early stage startup, with limited resources, should you bet on generalists or specialists & at what stage, let's uncover this.
Ritika Mehta by default cmo
Ritika Mehta
28 Nov 2023
5 min read
Founder's guide to product marketing

Founder’s guide to Product Marketing: Startup to Unicorn

For any stage founder, MVP to startup to unicorn, product marketing is something you'll have to start from day one ideation.
Ritika Mehta by default cmo
Ritika Mehta
31 May 2023
5 min read
Pricing of SaaS freemium or free trial

Freemium or Free Trial: What's for your SaaS?

How your go-to-market strategy can help you decide which pricing model to opt for: Freemium or Free Trial?
Ritika Mehta by default cmo
Ritika Mehta
23 Mar 2023
5 min read
View all

Start your Marketing Journey